Victorville® Apparel & Lifestyle Goods

The Victor Talking Machine Co.® has its roots back to the very beginning of the music industry with the invention of the microphone, disk record and record player - the basis of the modern music industry. The Victor Talking Machine Co. brought music to homes worldwide and made the art of the recorded disk and turntable a global phenomenon.

After many years, The Victor Co.'s reformation is as fabled as its original start as musicians and music fans operate the firm from Camden County, NJ - its original home base.

Brick by brick, song by song, and record pressed by record pressed - The Victor Company's new mission is simple and daunting; we are rebuilding the music industry to favor a healthy ecosystem of music business for artists and musicians. In the year 2020, we feel there is no nobler cause than to serve the health of the future of the music industry by reintegrating the manufacture of home audio instruments, the recording of music, the pressing of records, and the preservation of both Victor's unique history as the birther of the music industry - and its potential to (once again) establish a music business that helps musicians, in an era where much of the remaining music industry is designed to do the opposite.