ShopVictor® Is Victor's BIG New E-Commerce Portal!

The Victor Talking Machine Co. is all about creating a musical world in which the past and future of the art of recorded sound is preserved, developed, and reborn...every day!

Our mission from day 1 has been to craft 'Victorville®' into a musical ecosystem that lives and breathes the production and reproduction of music - while supporting the artisans that make it all possible. ShopVictor® is your one-stop portal for all that is best in music through The Victor.

Our Victorville® product development team has worked hard to bring you the kinds of high-quality designer apparel, and lifestyle goods that help fans of authentic artisanal music declare: "I believe in the artists - and I support the past and future of their music industry!"...they are also the best of the best.

Take a moment and checkout 'ShopVictor®' at think you'll fall in love with music all over again - and when you do; you're supporting a new music industry by artists...and for artists...right here in America.